While the internet has changed the way WOMM works, its impact has remained the same. WOMM is still one of the most effective marketing strategies because it is personal and credible.
When someone you know and trust recommends a product or service, you are more likely to try it yourself. This is because we are more likely to believe someone we know over a stranger.
WOMM is also more effective than other marketing strategies because it is more personal. When you hear about a product or service from a friend, you feel like you are getting insider information. This makes you more likely to trust the recommendation and try the product or service.
Finally, WOMM is more credible than other marketing strategies because it is based on real experiences. When you hear about a product or service from someone who has actually used it, you know that they are giving you an honest opinion.
The bottom line is that WOMM is still a powerful marketing tool. In the internet age, it has just taken on a new form.